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How to Invest in Commercial Real Estate: Everything You Need to Know

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Investing in commercial real estate during the construction phase continues to be one of the most attractive directions for capital growth. This is not just a trend, but a time-tested strategy. Data shows that almost half of Russian investors in 2024 preferred to invest in properties under construction. And for good reason: buying “squares” at the start of construction allows for an increase in their value by 20-30% in just 1-2 years. For example, a property that costs 120 thousand rubles per square meter at the excavation stage can be sold for 170-180 thousand after completion and finishing.

In this article, we will detail how to invest in the construction of commercial real estate. The material will be of interest to novice investors.

Starda

Why do developers and investors choose the primary market of commercial real estate?

The attractiveness of investing in under-construction commercial real estate is due to several factors:

  1. High profitability. The average annual yield for office spaces in Moscow reaches 11.5%, for retail spaces – 9%, warehouses – 12.3%, and hotels – from 13%. These figures make commercial real estate a serious competitor to other investment instruments.
  2. Significant increase in property value. Under-construction real estate is one of the most dynamically growing assets. The average completion time for a commercial project in 2023 was about 16 months, during which time the property value increased by 25-45%. Growth is particularly noticeable in deficit and developing regions, such as the south of Moscow, the center of Yekaterinburg, Kazan, or Krasnaya Polyana.
  3. Potential for long-term profitability. A well-chosen property can pay off in just 7-8 years, while its service life can be over 30 years, ensuring a stable income for many years.

Key investment strategies: how to invest in the construction of commercial real estate

Successful investments are always the result of a thoughtful strategy. In the field of commercial real estate construction, three approaches are most common:

  1. Purchase for subsequent rental. This strategy involves acquiring a property at the pre-rental stage or already completed, with the aim of generating stable passive income from rental payments. Suitable for investors focused on long-term perspective and regular cash flow.
  2. Speculative selling. An investor buys a property at early stages of construction (e.g., at the excavation stage) and sells it closer to project completion. The goal is to maximize profit through the price difference as the property readiness increases and its market value grows.
  3. Hybrid approach. Combines elements of the first two strategies. An investor invests in a property under construction, rents it out for current income after completion, and then sells it when the property value reaches the desired level.

How to invest in the construction of commercial real estate? The choice of strategy depends on your investment horizon, risk tolerance, and role in the project (private investor or participant in a collective fund).

What determines the value of commercial real estate: liquidity and profitability

To make an investment successful, it is important to understand what makes a property liquid (i.e., easily sellable) and profitable. These parameters depend on three key factors:

  1. Location. Location is perhaps the most important criterion. A property located near a metro station, in a business cluster, or in a actively developing area will always be more attractive. For example, retail spaces in comfort-class residential complexes, with a separate entrance and high traffic, show liquidity above 80%. Meanwhile, offices in business parks without good transport accessibility may lose their attractiveness.
  2. Type of property. Demand for different formats of commercial real estate varies. For example, “last mile logistics” warehouses (for delivery on the “last mile”) consistently exceed supply in megacities, making them highly sought after.
  3. Infrastructure. Developed surrounding infrastructure, including transport interchanges, public transport, and proximity to residential areas, significantly enhances the investment attractiveness of a property.

A well-chosen property is not just a building, but a strategic investment with clear profitability and exit strategy.

How to invest in the construction of commercial real estate with minimal risks?

Investments in commercial real estate construction, although promising, come with certain risks. However, these risks can be significantly reduced with a systematic approach:

  1. Document verification. Ensure all necessary construction permits and technical documentation are in place. Absence or incompleteness of documents can lead to project freeze.
  2. Estimate audit. Thoroughly check estimates for inflated figures. Unjustified expenses can significantly reduce your profit.
  3. Schedule control. Falling behind the construction schedule leads to increased costs and potential income loss.
  4. Realistic profitability assessment. Do not rely on inflated marketing promises. Verify actual rental rates and demand in the chosen location. For example, if the stated profitability is based on a rental rate of 3000 rubles/sq.m, while the actual rate in the location is 1800 rubles/sq.m, the property’s profitability will halve.
  5. Adequate price. Investing at an inflated price per square meter reduces the potential growth of your capital.

A true investor’s work begins with checking the numbers, not studying advertising brochures. Any stated cost or rate should undergo thorough analysis and verification.

Choosing the format: when square meters become an asset

The choice of commercial real estate format determines not only the initial profitability but also the growth dynamics of your capital. Today, the market shows increased interest in the following formats:

  • Class B+ offices with flexible layouts. Their rental rate ranges from 1600 to 2200 rubles/sq.m, with a payback period of 7 years. The flexibility of layout solutions makes them attractive to a wide range of tenants.
  • Last mile logistics warehouses. Demand for such properties consistently exceeds supply, especially in major cities, making them extremely sought after for investments.
  • Street retail format commercial spaces. Located in high-traffic areas, they feature quick exposure (speed of rental or sale) and a stable income flow.
  • Hotel business. This is a niche with growing domestic tourism, especially in regions like Altai, Kaliningrad, Kazan. The payback period for such projects can start from 6 years.

Each format requires detailed calculation and analysis. An investor works not with a “beautiful facade,” but with a clear matrix of indicators. Special attention should be paid to professional asset management, as without it, even the most profitable property can lose a significant portion of its potential.

How to invest in the construction of commercial real estate: building a balanced portfolio

Forming an investment portfolio in commercial real estate construction requires diversification not only by property types but also by their readiness stages.

A balanced approach may include:

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  1. Projects at the land plot stage: Offer maximum potential for price growth but come with high risks.
  2. Assets at the excavation stage: Characterized by moderate risk levels and good potential profitability.
  3. Buildings at the finishing stage: Have minimal risks but a more moderate price growth, as a significant portion of the value is already formed.
  4. Completed properties with a management company: Provide stable rental income but with limited potential for asset value growth.

Such a portfolio allows for flexible capital reallocation depending on market phases and liquidity management without losses. This is no longer just a real estate market game but a well-thought-out investment system.

Conclusion

Investing in commercial real estate construction can be a powerful catalyst for your capital growth. However, success depends not on inspiration but on careful analysis, a well-thought entry point, and the ability to “read” the market. Construction can be both a profitable opportunity and a source of losses – it all depends on the quality of data, accuracy of calculations, and choosing the right strategy.

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Investments are a powerful tool for multiplying capital and achieving financial freedom, but for many, they seem like a complex and inaccessible world. In reality, becoming a professional in the field is within the reach of anyone who is willing to learn and act strategically. In this article, we will break down the key steps and provide practical advice for beginners that will help you confidently start on the path to financial well-being. Let’s delve into the topic so you can learn how to become a successful investor.

When to Start Investing

The market does not wait for readiness—it moves. Starting at the earliest opportunities accelerates capital growth. Even 5000 rubles per month, invested according to a long-term investment strategy, make a noticeable difference. With a 10% annual return, after 20 years, the account will reach ≈ 380,000 rubles. Waiting for the “right moment” will not lead to anything good.

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In practice: investors who start at 25 reach financial freedom on average 8 years earlier than those who wait for the “best conditions.”

How to Start Investing

The minimum start is to open a brokerage account, choose simple instruments. No loans, no leverage. Using index funds and bonds is not a sign of cowardice, but a survival strategy.

For beginners, it is better to start investing in understandable and proven instruments: exchange-traded funds on the S&P 500 index, federal loan bonds, securities of stable companies from the top tier. Examples include FinEx FXRL, OFZ-PD with a profit of 11% per annum, shares of Sberbank and Yandex.

How to Become a Successful Investor and Not Fear Investing

The market only scares with ignorance. Stock market dynamics are a set of regularities, not chaotic gambling. Studying statistics, price behavior models, correlations with economic cycles replaces fear with confidence.

Understand the basics: how the stock market works, the difference between stocks and bonds, the risks associated with trading and real estate investments.

Example: the Moscow Exchange index grew from 1000 points in 2014 to 3200 in 2021—despite all fluctuations, investors received a return of over 15% per annum.

Investment Strategies: What Will Help You Become a Successful Investor

A properly structured system of actions simplifies decision-making. Using stable investment models reduces the influence of emotions.

A detailed list of effective strategies:

  1. Long-term investing—buying reliable assets with a horizon of 5 years or more. Examples: Berkshire Hathaway, federal loan bonds, dividend stocks.
  2. Portfolio diversification—allocating investments among stocks, bonds, real estate, and currency. Risk is reduced when individual markets decline.
  3. Reinvesting profits—investing received dividends and coupons exponentially increases capital.
  4. Cutting losses—using stop-losses and clear exit rules.
  5. Volatility control—selecting assets with moderate price fluctuations.
  6. Assessing the risk-return ratio—investing in assets with expected profits exceeding possible losses.

These approaches are used by hedge funds, private banks, and experienced traders, minimizing drawdowns and increasing portfolio stability.

How to Preserve Capital During Market Declines

Panic nullifies not the market, but thinking. When quotes fall, the value of composure increases. Using protective instruments is key to preserving funds. For example, gold, short-term bonds, ETFs on the VIX (volatility index) act as a portfolio “insurance.”

During the 2020 crisis, the S&P 500 index lost 34% in a month, but protective assets like TLT (US bonds) grew by 20%. Such imbalance helps manage assets even in chaotic conditions.

Real Estate Investments: A Stable Asset Outside the Stock Market

Investing in square meters is an excellent addition to a stock portfolio. Rental income, protection against inflation, independence from quotes. Investments in apartments in Sochi, Krasnodar, St. Petersburg bring financial results of 6–9% per annum with stable demand.

By 2024, the average yield for renting studios in Moscow is 8.4%, with property price growth within 12% over the last two years.

Stock Investments: Participation in Business, Not Just Purchase

Choosing stocks requires understanding the business. Buying not just papers, but shares. Profit growth comes from selecting companies with stable cash flow, low debt, and profit growth.

Example: over 10 years, Lukoil’s shares increased in value by 420%, while the company annually paid dividends at a rate of 9–12%.

Trading Investments: Short-Term Deals Under Control

Trading stocks is not an alternative to investments but a separate sphere. A speculator uses technical analysis, manages risks, but does not forecast long-term economics.

A successful trader adheres to clear loss limits, keeps a trade journal, evaluates asset liquidity. For example, intraday trading includes futures on the RTS index, Gazprom shares, high-volume currency pairs. Without an algorithm and control, such deals are unprofitable.

How Often to Review Your Investment Portfolio

Excessive control destroys the strategy. Checking the investment portfolio is not morning exercise but a management tool. The optimal frequency is quarterly. This approach allows timely identification of deviations, risk assessment, and structure adjustments.

Example: changing the share of stocks in the portfolio when their value increases by 30% without rebalancing increases overall risk. Regular review restores balance, maintaining the initial strategy and profitability.

Yield: How to Calculate and Choose Correctly

Evaluating profit without considering risk is a game of roulette. High profitability with excessive volatility devalues the result. The Sharpe ratio helps compare investments based on this parameter.

Example: portfolio yield—12%, risk—8%, Sharpe ratio ≈1.5. Another asset with a return coefficient of 15% but a risk of 20% is less profitable upon objective evaluation.

The market rewards not boldness but accuracy. This is how becoming a successful investor ceases to be a mystery and becomes the result of systematic discipline.

How to Become a Successful Investor: The Main Points

Continuous learning, accepting mistakes, discipline, and control are the only stable elements.

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What shapes the result:

  • Starting without delays;
  • Clear financial goal;
  • Strategy over improvisation;
  • Diversification, not betting on one;
  • Analytics, not intuition;
  • Calmness during crises.

Focus on these key principles to lay a solid foundation for your financial well-being.

What is commercial real estate? It’s not just buildings and spaces. It’s a tool capable of generating a stable cash flow, building active capital, and ensuring long-term financial stability. Objects include office centers, retail spaces, warehouses, hotels, restaurants, business centers, production facilities, medical and sports facilities. The main feature is the use not for living, but exclusively for profit, whether it’s renting, resale, or conducting business.

Unlike residential properties, income from commercial assets depends on business activity in the region, transportation accessibility, infrastructure, and legal nuances of the lease agreement. For example, an office in Moscow City rents from 2,000 to 3,500 rubles per square meter, while a similar footage on the outskirts does not always exceed 800 rubles per square meter. Hence the approach – to calculate not by intuition, but through analytics, comparison, and forecasting.

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What is commercial real estate: dynamics and trends of the segment

The commercial real estate segment is constantly transforming. Businesses change formats, tenants demand flexibility, and developers take into account the new reality. After the 2020 pandemic, there was an increased interest in flexible offices and mixed-use spaces. According to the analytical agency IRN for the year 2024, 42% of new deals in major cities were concluded precisely for flexible formats (clusters, coworking spaces, showrooms).

Retail real estate has also adapted: tenants focus on foot traffic, proximity to key attraction points (supermarkets, metro, hubs). For example, in St. Petersburg, the area for street retail on Nevsky Prospekt is rented out at a rate starting from 12,000 rubles per square meter per month, while in residential areas, this figure fluctuates within 2,500-4,000 rubles.

Profitability mathematics: precise calculations lead to stable earnings

To answer the question of what commercial real estate is and whether it is worth investing in such properties, it is important to understand how income is generated. The evaluation model includes:

  1. Initial investments – purchase price, repairs, registration, insurance, legal services.
  2. Ongoing expenses – utility payments, depreciation, taxes, maintenance, management company.
  3. Income – rental income or one-time profit from sales.
  4. Net profit – revenue minus all expenses.

For example, a cafe space of 120 square meters in the center of Kazan is sold for 14 million rubles. Repairs and equipment will require another approximately 2 million. The average rental rate in this area is 2,000 rubles per square meter. With full occupancy and stable tenants, the monthly revenue will be 240,000 rubles (before taxes and expenses). At current rates, the return on investment occurs after 6-7 years of operation.

Typology of commercial real estate: choosing based on purpose

There is no one-size-fits-all solution. Different formats are suitable for different strategies:

  1. Street retail – high traffic, quick liquidity, short lease terms. Ideal for shops, cafes, showrooms.
  2. Office spaces – long-term contracts, predictable income, low tenant turnover with a strategic location.
  3. Warehouses and logistics complexes – especially in regions with active e-commerce (e.g., Moscow region, Yekaterinburg, Novosibirsk).
  4. Hotel real estate – unstable but potentially high income in tourist centers with 60-70% occupancy.
  5. Coworking spaces and hubs – recent trends, effective with the right marketing model.

Strengths and weaknesses of investments: what commercial real estate is without embellishments

Commercial real estate is a high-risk asset with high returns. The advantages lie in the ability to earn higher income than residential rentals and in longer-term contracts. However, challenges include sensitivity to the economy, dependence on tenant profiles, high initial costs, and maintenance expenses.

For example, a vacant store without a tenant does not bring a loss, but there are constant expenses for security, utilities, taxes. Conversely, successful leasing, even with deferred terms, pays off multiple times.

Calculation practice: how much does commercial real estate actually yield

Using a typical office space in a Class “B+” business center in Yekaterinburg as an example. Area – 180 square meters, purchase price – 15.5 million rubles. Average rental rate – 1,400 rubles per square meter. Gross income – 252,000 rubles per month. After deducting operating expenses, taxes, and management fees, around 170,000 rubles remain net. Thus, the annual income exceeds 2 million rubles, and the property pays off within 7.5 years.

The rate of return varies from 7% (Moscow, center) to 14-16% (outlying cities, “C” category properties). Residential real estate in similar conditions yields 3.5-5.5% annually, making commercial real estate an obvious favorite with the right choice of property.

Strategies: how to approach buying and management

The classic strategy defining what commercial real estate is, is “buy and lease.” Modern models involve a more flexible approach:

  1. Renovation and reprofiling (e.g., from warehouse to food hall).
  2. Purchasing during the construction phase at a reduced price with subsequent sale or leasing at market rates.
  3. Long-term management involving a management company (especially relevant for hotels or large offices).
  4. Investments in thematic spaces: sports, healthcare, children’s centers – particularly in densely populated residential areas.

A list of risks that should not be forgotten:

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  1. Risk of tenant absence due to market changes.
  2. Fluctuations in rental rates during economic crises.
  3. Need for capital investments every 5-7 years.
  4. Losses from downtime and conflicts with tenants.
  5. Inability to quickly liquidate the asset without discounting the price.

These risks are offset by sound legal support, liquidity assessment before purchase, and choosing a segment with stable demand.

What is commercial real estate: a sensible investment for a systematic approach

Investing in commercial real estate requires precision, an analytical approach, and an understanding of market specifics. It’s not a lottery but an engineering calculation. With the right choice, a sound management model, and a long-term strategy, such an asset can become not just a source of income but the foundation of an investment portfolio. The development of hybrid formats, increasing demand for quality spaces, and changing consumption patterns open up new opportunities for investors.